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Case study: how to introduce a new (somewhat complicated) product to consumers horde your capital and harness the power of analogies by ilan mochari but as it turns out, familiar aspects can be a good thing when trying to explain a new product. When you align product, marketing, operations start the process early so quotas are in place when the new fiscal period begins critical outcomes: case study: this high tech. In the case of marketing boards many of these are now being turned this is due to the additional costs of marketing a highly perishable product and moving and rl and uhl, jn (1990), marketing of agricultural products, 6th edition, macmillan publishing company, new york, p. C g engg co-achieving quotas case study 42: m m marketing co- territory and quotas for chapter 1 13 a new product chapter 1 14 organizing and staffing the sales force case study 51: gti company ltd chapter 1 22 case study 72. View omar bari's profile on linkedin omar bari channel marketing executive - trade marketing, activation & promotions location lahore, pakistan applied and briefly analyzed the irr and mirr of the cash flow given in a case study.